Styrian Products | Branding
Martin Auer
Das neue Design-Konzept umgesetzt © moodley brand

The bakery trade is traditionally charged with emotions. Due to the new branding, moodley brand identity completely repositioned the baking trade in Graz and expanded the positive image with a fresh, modern and extraordinary touch. The design was developed in cooperation with Grafisches B√ľro Wien.

Thanks to their innovative branding and the high quality provided, Martin Auer has become the benchmark of an industry that has proven itself in the midst of discount bakers and fresh food departments in supermarkets.

moodley brand identity is Austria’s largest multidisciplinary agency active in the fields of strategy, design, interactive and product. The company was founded in Graz in 1999 and is currently employing over 80 professionals at five locations.

Product: Martin Auer
Product Line: Bakery
Year: 2015
Design: moodley brand identity GmbH, Graz
Production: Martin Auer GmbH, Graz

Members of Creative Industries Styria: Martin Auer, moodley brand identity