The lead project ‘Design Transfer’ of Creative Industries Styria links design and enterprises, creates new synergies and helps to draw on the full potential of previously undetected sources. In cooperation with the companies, Creative Industries Styria develop a ‘Design Transfer’ plan and derive the needed services.
If an innovation-orientated company wishes to think ahead the original mission of form and function, design opens doors in terms of new products, new markets, and new groups of buyers. This way, design turns into a prime tool of modern corporate management. It creates overarching perspectives of classical design processes but also of strategic decision making to ensure long-term business success. Design Transfer follows a three-step consulting model, in which the single stages merge easily.
‘CIS Design Support’ represents the initial consultation in the company. ‘Design Check’ analyses the current state in terms of design and strategic workshops use methods such as ‘Design Thinking’ and evaluate creative potential. With ‘CIS Design Connect’ the company and Creative Industries Styria look for appropriate partners together, send out calls and organise competitions. In short: the network of Creative Industries Styria gets activated. ‘CIS Design Display’ does present the results: exhibitions, publi- cations and press material are worked out, projects are displayed for example in the course of Designmonat Graz or events are staged. In order to make this all happen, the experts of the creative community are busy bringing in their knowledge to reach the goals that were agreed on.