Being a UNESCO City of Design, the city of Graz aims at promoting the city-wide urban development with the help of design and as far as contents are concerned commits itself to the Sustainable Development Goals of UNESCO, which all Cities of Design approve. The UNESCO title must be considered a mission and investment in the future development of the city, in which creativity, as a major resource, constitutes a prerequisite for intelligent design processes. Design is regarded a comprehensive design process that effects all disciplines and phases of the development of products, processes and services. Design must not be reduced to a mere esthetical factor but being an essential element, it should become visible and graspable in all areas of life, in order to make people’s environment and daily life easier and more livable. According to the motto ‘better design for a better life’, we focus on the human being as the center of our concept of design
Since the successfully processed application, Creative Industries Styria has been supporting the content-related development of the city of Graz as a UNESCO City of De¬sign. The membership in the Creative Cities network of UNESCO as a City of Design is based on a conscious strategic decision of the city. For this purpose, there is an own department – the City of Design Coordination Office – at the Mayor’s office building. In terms of operative and conception topics, the Coordination Office cooperates with the networking organization Creative Industries Styria, that, due to their designated know-how, functions as a competence center for design and a driving force for the city of Graz. According to the urban economic strategy, the topic of City of Design is also supported by the manifold activities of the Department of Development of Economy and Tourism.
Creative Industries Styria represents Graz in the UNESCO Creative Cities network in a professional and contextual way and do deal with the topic of international relations, in coordination with the relevant authorities within the city. They are the network hub for the creative community of the members of UNESCO Creative Cities and bridges local creative professionals and companies with the international network.
Currently, the constantly expanding network is comprising 180 UNESCO Creative Cities, amongst them 31 Cities of Design. Being a member of the UNESCO network, Graz as a City of Design has entered a commitment to networking; the opportunities stemming from networking provide a locational advantage and are an essential asset for the city and the entire Styrian region.