Experience Economy

It’s all about experience. Companies open their doors for a broad public, invite to guided tours and offer exciting looks behind the scenes of production. Experts of the network of Styrian creative industries design and produce the tours, while Creative Industries Styria operates the quality and project management. This creates a fourfold win-situation: for the companies, the interested public, the business location and the creative businesses within the network.

“Experience Economy“ makes the world of production visible and its processes transparent. Every company offers professionally designed experience tours – realized by designers of the network of Creative Industries Styria. On the tours you can experience economy through all your senses and get to know how regional value creation works and which attractive jobs the respective business location offers. People from various age groups can see, how clean and safe production is, what resources are used and how is know-how embeded in the innovative products. These “transparent” companies offer interesting information – for children, teenagers and future employees, as well as for consumers, that are interested in sustainability or excited about responsible production in Styria.

The team of Creative Industries Styria not only manages the project, but also bridges between the creative industries and economy, thus initiating sustainable cooperation. Its constantly growing network enables collaboration and synergies, which creates an advantage for all parties involved. In addition, Creative Industries Styria supports the project process from the first sign of interest to the concept and creation and to a continuous quality assurance and promotion of the tours.

Finally it is a special concern of Creative Industries Styria to guarantee the quality of each tour and to thus create added value, which is equally relevant to the creative industries, the companies, the broad public and Styria as a business location. Hence, more and more appreciation for local products and respect for employees in the companies is developing, along with a strong bond between the creative, the innovative and the traditional economy.

By now, more than 50 companies offer experience tours in all Styrian regions. Tours can be booked at www.erlebniswelt-wirtschaft.at.

How you can participate in the project:
– as a company from the creative industries
– as innovative, producing company located in Styria


The film studio Unter freiem Himmel from Graz visited a selection of experience tours and produced short films about what they saw.
More videos can be watched on www.youtube.com.