moodley repositioned the 100-year-old traditional brand very tactfully by creating a classy packaging design for the popular product, which now already looks fine in the shop shelves and make you crave Styrian coffee.
Since 1912, J. Hornig has been processing selected coffee beans from the best growing areas in the world by using gentle drum roasting. In addition to the classics, the family, that has a passion for roasting, relies on direct trade specialty coffee.
moodley is Austria’s largest multidisciplinary agency with offices in Graz, Vienna and Munich. In 3 highly specialized units – Brand Identity, Interactive and Industrial Design – over 100 skilled minds from 11 countries create the extraordinary.
Information
Product: Coffee by J. Hornig
Product line: Coffee
Year: 2012
Design: moodley strategy & design group, Graz
Production: J. Hornig, Graz
Member of Creative Industries Styria: moodley strategy & design group
