Design Transfer
Illustrations for marketing Children’s Books
Call for Illustrators

Discovery Books stands for a new form of children’s books: the classic paper medium is being connected with Augmented Reality, hence virtual objects, that become visible on a mobile device. For the book series ‘Pauli & Friends’, Discovery Books was looking for appealing illustrations in order to ideally convey the intention and atmosphere of the children’s books. For the call, organized by Creative Industries Styria, 29 portfolios were submitted. Anna Frohmann was chosen by the client and her illustrations are spread among digital media channels for promotion purposes.

‘It was a special pleasure to be part of ‘Pauli & Friends’. The tradition of the children’s book links with digital progress. A successful campaign and a pioneering example.’ (Anna Frohmann)