Waste becomes recyclable material and the benefit is more important than the product. Our linear economy is giving way to thinking in cycles.

Implementing a circular economy requires not only the restructuring of economic and industrial processes, but also a social transformation that demands a high degree of creative will and acceptance from citizens. The exhibition aims to familiarize people with circular thinking and to win them over to the topic in a practical way. The exhibition shows 10 contributions that make the 10Rs of the Austrian circular economy strategy of the Federal Ministry for Climate Protection tangible and open up the discourse.

Refuse – Rethink – Reduce – Reuse – Repair – Refurbish – Remanufacture – Repurpose – Recycle – Recover

“Repurpose” demonstrates, for example, the car door that experiences a second life as a snow shovel. The long-lasting duration of a product – “Reuse” – is referred to by the standard fountain bottle, which has been used by the majority of German mineral water producers since 1969. Recover” is evoked by Friedensreich Hundertwasser’s waste incinerator, which was built as a memorial to a waste-free society.

The exhibition was curated by the Institute of Design Research Vienna and is accessible to visitors of all ages without prior knowledge.