8th Shenzhen International Industrial Design Fair
02.11.2020 – 04.11.2020
Shenzhen, China
We would like to sincerely invite you to exhibit at 8th Shenzhen International Industrial Design Fair (SZIDF 2020) curated by Michael Young for mutual aid, conversation, collaboration and innovation, to challenge the mindset and status quo of Design Industry, and to inspire a new generation of change and innovation.

Theme of SZIDF 2020: SURVIVAL BY DESIGN: From Darwinism To…
This is an era of disruptive changes. From drastic and dismantling impact of trade war on global value chain, to interruption and suspension of social and economic orders caused by COVID-19, from natural disasters resulting from global warming coupled with consumers’ awakening awareness of sustainable consumption, to threat by evolving infotech to employment and humanity.

Individuals, enterprises and society faces one question more often than ever: ‚Äúhow to survive the future?‚ÄĚ How can designers, an indispensable element of the whole value chain, respond to the challenges?¬† Nurtured by the massive manufacturing base in Pearl River Delta and Greater Bay Area, as well as the most exciting advancement in infotech and biotech in Shenzhen, how industries here should not only respond but also get ready for the future? Facing unprecedented survival challenges, can the Design Industry¬†shift from Darwinism‚Äôs responsive, adaptive mindset to become a force for change?


Basic info of SZIDF 2020

Date: 2nd – 4th, Nov, 2020

Venue: Hall 2, Shenzhen Convention & Exhibition Center (SZCEC) 

SZIDF¬†is¬†hosted by People’s Government of Shenzhen Municipality, China, organized by¬†Shenzhen Industrial Design Profession Association (SIDA). SZIDF is¬†a leading special industrial design event in the world with¬†an area of 15,000„é°, ¬†attracting exhibitors from more than 30 countries, and holding¬†various on-site events, such as design forums, design awards, and design salons concurrently.


Past SZIDF speakers include: 

Hartmut Esslinger, Founder of Frog Design, Masayuki Kurokawa, World-­renowned Architect and Industrial Designer,  Karim Rashid, The Most Famous Industrial Designer in all the Americas, Ralph Wiegmann, CEO of iF International Forum Design GmbH,  Richard Hutten, Founder and Director of Richard Hutten Studio, Luisa Bocchietto, President of the World Design Organization (WDO), Michael Young, Director of Micheal Young Ltd., Hannu Kähönen, Founder & CEO of Creadesign, Sandy Munro, Design Prophet & CEO, Munro & Associates, Inc., Kazuo Tanaka, President, CEO of GK Design Group Inc., President of Japan Industrial Designers Association (JIDA), Paolo Favaretto, Founder of Favaretto & Partner,  Paul Priestman, Chairman at PriestmanGoode, etc.


About the organizer:

Shenzhen Industrial Design Profession Association (SIDA) is a non-profit organization founded in 2008. SIDA has 851 member companies including Huawei, Tencent, TRANSSION, ZTE, local design companies and manufacturers etc., which is now the largest professional industrial design association in China. SIDA copperates with iF, Red-dot, G-Mark, and IDEA annually. SIDA has connected industrial design and maker group, and founded the Shenzhen Open Innovation Lab, which is also the first authorised FAB LAB in China.



  • Geographical advantages:¬†Shenzhen is a major design hub and one of the top 4 cities in China. Shenzhen was appointed as a UNESCO City of Design in 2008. Nowadays the city is recognized as one of the comprehensive Chinese bases for high-tech industries and an important center for the development of intellectual property rights, as well as a¬†massive manufacturing base in Pearl River Delta and Greater Bay Area.
  • Efficient Investment:Professional buyers coming from around China to look for design partners;
  • Various Forms of Activities:¬†The Great One Award, Night of Design, Global Design Value summit, New Product Launches and match meetings, providing various networking opportunities
  • Media promotion:¬†work with leading design media. Reports from over 550 authoritative media partners at home and abroad, realize the synchronization of online and offline promotion.


The details of SZIDF 2019 are provided below for your reference:

  1. Official website
  2. SZIDF 2019 video
  3. SZIDF 2019 onsite live gallery

–> More about the event, please find the attached Media Pack of SZIDF 2020.¬†

Besides SZIDF 2020, we highly recommend you to participate in the

Goldreed Industrial Design Award (GIDA): 


It’s a newly established international award supported by Hebei Provincial Government,

Winners can get awards bonus from 20,000 RMB up to 1,000,000 RMB.

GIDA 2020 does not charge registration or evaluation fee or winner service fee. But all costs regarding entries delivery including shipment fee, tariffs, insurance, customs, etc, shall be paid by participants.