Art of Seduction

6 exhibitions on the subject of graphic design in the field of tension between art and advertising

Graphic design and the media associated with and influenced by it, such as the poster, have changed and decisively shaped the communication landscape over the last 100 years. Parallel to this, different currents of visual art and graphic design have emerged, the development of which is still ongoing today. This broad spectrum of “graphic design” – a term that first appeared in 1922 – is the focus of 6 exhibitions involving 8 institutions from the fields of culture, science and business.

Wednesday, September 21st | 5pm
KULTUM – Kulturzentrum bei den Minoriten
Mariahilferplatz 3, 8020 Graz


Kunsthaus Graz
FAKING THE REAL – Art of Seduction

Along the explosive concept of “fake”, the exhibition at the Kunsthaus Graz traces a development of the interfaces between graphic design, media image and art since 1971. With works by Rosemarie Trockel, Gerwald Rockenschaub and Signe Pierce, among others, it reflects both political upheavals and technological developments.

22 September 2022 – 8 January 2023


Designforum Styria
THE NEXT POSTER – Posters of the future

The Institute of Design & Communication at FH JOANNEUM is looking to the future and investigating the further development and digital transformation of this historic medium. The results will be shown in an exhibition.

22 September – 23 December 2022


KULTUM – Kulturzentrum bei den Minoriten
DE PROPAGANDA FIDE – Surprising Faith Advertising of the Catholic Church

The KULTUM – Kulturzentrum bei den Minoriten focuses on artists who wanted to contribute to a reform of the Catholic Church with their posters in the 1970s and 1980s.

22 September 2022 – 14 January 2023


Graz Museum
GRAZ PLAKAT 1920 – 1955 – An inclusive exhibition for all senses

In an inclusive exhibition in easy language, the Graz Museum presents selected works from its extensive poster collection from the mid-20th century, in the field of tension between art, commerce and politics, with touch, hearing and smelling stations.

22 September 2022 – 10 April 2023


HDA – House of Architecture
HIDING AND PROMISING – Real Estate Advertising in Public Space

The Haus der Architektur explores the phenomenon of real estate advertising in urban space. Photographs by photographer Hans-Georg Esch of posters from different parts of the world are juxtaposed with texts by Reinier de Graaf, AMO/OMA, image analyses by graphic designer Rosa Nussbaum and an installation by artist Sven Borger.

22 September – 30 October 2022


Posters in public space
100 EXCITING POSTERS – A poster journey through time from 1922 to 2022

The exhibition is a show of works in public space in cooperation with the Ankünder – a striking journey through time from 1922 to 2022, curated by Siegfried Gruber, initiator of the overall project. Selected subjects and moving images show the development of the medium and let 100 years pass in review.

22 September – 4 December 2022

6 exhibitions on graphic design in the field of tension between art and advertising
From 22 September in Graz

Grand Opening
Wednesday, 21 September | 5.00 pm
KULTUM – Cultural Centre at the Minorites
Mariahilferplatz 3, 8020 Graz

A joint project on the occasion of 100 years of graphic design. Coordinated by Creative Industries Styria, initiated by Siegfried Gruber. In the framework of steirischer herbst ’22.

With friendly support