Bruch—Idee&Form (translated to Fracture—Idea&Shape) is a nationally and internationally awarded Design Studio founded and led by Kurt Glänzer and Josef Heigl, with headquarters in Graz. The two creative directors develop visual concepts and the according communication strategies. Their expertise is found in the area of brand developement, editorial design, packaging design and design of orientation systems. Both analog and digital.
The idea is the starting point for a strong shape. The aim is a clear, comprehensible and unique language, that breaks with conventional design standards and leads to a brand image that in visible and can be experienced. In the conceptual phase, Bruch seeks flexible solutions, neue ways of thinking, differentiation and authenticity.