In 2013 Martin Lesjak, CEO of INNOCAD Architecture, co-founded with designer Anastasia Su (Dr. Anastasija Lesjak), the product design firm 13&9 in Graz, Austria. 13&9’s transdisciplinary team’s cooperation with specialist partners has led to creating product collections from concept through production in the spheres of lighting, furniture, floor coverings, fashion, accessories, exhibition and sound design.
The creative community at 13&9 is both a design studio for international companies – BUZZISPACE, MOHAWK GROUP, QUINZE & MILAN, LANDE, ARTIFORT, WEVER & DUCRÉ, ROBERT LA ROCHE, XAL, and VITEO OUTDOORS – and its own label which produces and sells their own products.
Uniting architecture, interior design, product design, fashion and sound design, INNOCAD and 13&9 have exhibited their diverse works in New York and Chicago (USA), Shenzhen (China), Taipei (Taiwan), London (United Kingdom), Milano and Venice (Italy), Berlin and Cologne (Germany), Zurich (Switzerland) and Graz (Austria).The overall results of their work are unique designs that combine functional necessities and innovations with conceptual aesthetics, which also offer an emotional component, adding value to the product, “the soul” of 13&9.
13&9 has received numerous awards for its business practices and innovative product designs such as two Best of Year Awards by Interior Design Magazine, three Best of Neocon Gold Awards by Contract Magazine, two HiP Awards by Interior Design Magazine, NYCxDesign Award, Active Office Award, Architizer A+ Award, Good Design Award, Best of Neocon Innovation Award, Best of Neocon Editor ́s Choice Award by Contract Magazine, Metropolis Magazine Likes Award, multiple Interior Design Magazine’s Best of Year Honorees, Red Dot Award, A’ Design Award and Austria’s Born Global Champion Award from the Austrian Federal Economic Chamber.