Design Transfer
Hollenegger Design Talks 2020
22.09.2020 – 23.09.2020
Hollenegg, Österreich
© Miriam Raneburger

The Hollenegger Design Talks will again set the stage for encounters between design and classic industries and present best practice examples in a series of nine design talks at Schloss Hollenegg on 22 and 23 September 2020.
Creativity is the raw material of innovation. This has always been true, and not just in times of crisis. What a crisis can strengthen, however is our perception of good design. A key role within this process is played by design itself. More than just a method, “Design Thinking” is, in fact, an attitude, a mindset. It means incorporating design as a creative strategy throughout the entire process of developing products or services. This means that design gains systemic importance wherever success or failure depend on the right idea, the right implementation and the right interaction of processes and products. No matter what the stage of development of a service or a product is at a given moment: design can and will make the decisive difference. Good design, poor design – this is no longer a question of taste!

At the Hollenegger Design Talks 2020, nine teams of designers and business people will use best-practice examples to illustrate how design contributed to the success of their product; they will showcase the development process and demonstrate how they were able to benefit from design – before, during and after the crisis. The presentations range from modular office furniture of the future that can be swiftly adapted as needed to the design concept for particularly user-friendly signposting that helps skiing aficionados navigate ski runs by means of colour coding and pictographs. Another talk presents the positive outcome for mountain bikers when Nature’s ingenuity and human creativity join forces. Design is as versatile as the solutions it creates.

Martin Mostböck & Konstantin Filippou
Design Talk 1: Fine Dining Chair – a chair as an elegant brand symbol

Martin Mostböck, one of Austria’s most renowned product/industrial/architectural designers developed an upholstered armchair made from black leather, dark wood and brass together with toque-rated chef Konstantin Filippou. The chair is considered to be the signature feature of Filippou’s leading restaurant in Vienna and brings the furniture eye to eye with his culinary art. The chair was designed in close cooperation between Mostböck and Filippou and accounts for the special, elegant and high-end atmosphere of the restaurant. Konstantin Filippou was born in Graz. His culinary art builds a multicultural bridge between Austria and Greece, his father’s home country. He founded his award-winning restaurant “Konstantin Filippou” in Vienna in 2013. |

Benjamin Pernthaler & Markus Tragner
Design Talk 2: Mutamo: the one-stop platform for designers

How does a designer product find its way to the customer? What are the important factors in effective marketing for design if you want to avoid mass produced goods? Mutamo is more than a simple online sales platform. The one-stop platform supports designers in their journey from their first idea to the feasibility study and all the way through to cost estimates and sales. The project was initiated by industrial designers Benjamin Pernthaler from zweithaler design studio, Georg Kettele (united everything) and Markus Tragner, managing director of mtdesign Tischlerei which is part of the Wood Innovation Centre Zeltweg in Styria. It is no coincidence that Mutamo focuses on this natural material for customised design: projects take shape here where traditional crafts meet a state-of-the-art 5-axis milling robot. Mumato’s target group includes both designers and people with a penchant for good design, i.e. potential customers. |

Christian Lunger & Sebastian Schweiger
Design Talk 3: Intelligent design for ease of orientation

Modern ski run signage guides skiers safely and intuitively through skiing resorts. It goes without saying that the signposts must also be equal to alpine weather conditions. Clarity and comprehensibility are of the essence. The Tyrolean design office motasdesign developed an effective and creative solution for the Skicircus Saalbach-Hinterglemm/Leogang skiing resort. The 270 km of downhill runs, 70 lifts, 60 mounting huts and lodges and countless sights can be easily navigated thanks to the coloured pictographs and number codes. Christian Lunger of motasdesign will present the concept at the Hollenegger Design Talks. He works as a service designer and is the author of the reference book “Wayfinding for Tourists”. Marketing Manager Sebastian Schweiger will talk on behalf of Skicircus Saalbach; he was the project manager in charge of the development of the new signage system. |

Rainer Atzlinger & Kees Hoogendoorn
Design Talk 4: A new approach to heavy-duty equipment

It’s all in the name! The designations of the heavy-duty equipment suggest the power that is needed to crush rock and process it on site: “Jaw Crusher” or “Impact Crusher” are the names of the Keestrack machinery with caterpillar drive that crush, screen and recycle mineral material even in rough terrain such as quarries. The company is based in Belgium and employs more than 800 people worldwide. When it came to redesigning the product portfolio, starting with the new Keestrack R3e impact crusher, company owner Kees Hoogendoorn contacted RDD design network, a Linz-based design studio. The result: a product language tailored to Keestrack. The “e” in “Keestrack R3e” stands for ecological, because high productivity and energy efficiency were part of the concept. Rainer Atzlinger, founder of RDD design network, is an industrial designer and works as a mechanical engineer. His track record includes assignments with Opel and General Motors and numerous international design awards. |

Thomas Feichtner & Michael Fried
Design Talk 5: STUDIO – the office furniture of the future

STUDIO is a modular workplace system that facilitates work in times of digital transformation, mobility and networking and promotes individuality, flexibility and organisation. The individual shelving elements can be connected in a few simply steps with thread connectors, creating ever new workplace layouts. The system was designed by renowned Austrian product designer Thomas Feichtner who designs products for traditional craft businesses such as glassware company J&L Lobmeyr or Augarten Porcelain Manufactory. He has received numerous awards. He is also the director of the Institute of Industrial Design Department of FH JOANNEUM University of Applied Sciences. Michael Fried is Bene’s Managing Director for Sales, Marketing and Innovation and is responsible for the four office furniture brands Bene, Neudörfler, Hali and planmöbel, which generate a total turnover of around EUR 250 million with some 1,300 employees in almost 40 countries. |

Peter Schreckensberger & Thomas Saier
Design Talk 6: Cover your back with bionics and 3D print

“Generative design” is what you get when human creativity meets bionic structures, artificial intelligence and 3D printing. Highly complex, functional and extremely hard-wearing products become possible when algorithms fall back on optimised structures and geometries provided by Nature. The design process as a whole becomes faster, more creative and cost-efficient. An example of this hardware-in-the-loop development approach will be presented in the talk about a new back protector designed to prevent injuries resulting from spine rotation. The first prototypes of the spine protector were equipped with sensors starting from the development stage, to collect movement patterns and measurement data from motocross/MTB team riders. This data was then incorporated into the optimised product development. The measuring system was developed by Thomas Saier, who conducts research together with traumatology specialists and biomechanics experts. Peter Schreckensberger is a design strategist and consultant and supports companies, municipalities and institutions in the development of products and services.

Georg Wanker, Gerald Wodl & Harald Schmid
Design Talk 7: The e-cart of the future for alpine sports & more

A creative team consisting of designer Georg Wanker, cable car experts WODL and high-tech and simulation provider 4a engineering is introducing an off-road kart in a league of its own. The exceptional kart with optional electric motor is set to conquer not only summer downhill tracks but also theme parks, hiking resorts or museums. In light-weight design and suitable for children, the kart is easy to steer thanks to its large front wheel and also very safe because of its low centre of gravity. Gerald Wodl, machinery dealer and cable car engineering expert, founded his company 15 years ago. Georg Wanker started his career as an industrial designer in 2005; since 2012 he has been working under the name GWID – GEORG WANKER Industrial Design. He received “red dot awards” for product design, the “ispo-brandnew award” in 2013, and in 2016 also the “Green Panther”, the Styrian award for creative communication, in gold. | |

Lukas Jungmann & Markus Zanier
Design Talk 8: Mountains, sports and passion united in design

Passion for mountains and sport is palpable in more than 100 products of ZANIER Sport. The gloves, functional wear, backpacks and accessories not only guarantee safety in alpine terrain, but also ensure sheer physical exercise fun in unspoilt nature. Markus Zanier, trained in financial management and marketing, runs the 50-year-old family business which has earned itself an international reputation for its high-quality products. Design office ABERJUNG, at home in a variety of disciplines from product design to communication and architectural design, created a whole new look for the sports goods brand. The entire visual appearance – from exhibition stand, to packaging and printed matter – merges with the design of the products. Lukas Jungmann, CEO of ABERJUNG, is an industrial designer with a background in product development for climbing sports. |

Maria Traunmüller & Werner Pumhösel
Design Talk 9: The future of mobility on track

The future of mobility is sustainable, smart and inspiring – also, and particularly, on railway tracks. In 2019, company Seisenbacher – specialists for integrated interior solutions for rail vehicles – joined forces with moodley industrial design to embark on a business transformation journey and address one of the central questions of the future: Which challenges and opportunities does the change of mobility bring with it? And above all: Why innovate? Both, interior design and industrial design want to fine-tune people’s requirements with technical challenges. Their shared goal is the development of sustainable innovations that are as appealing as they are useful. Werner Pumhösel manages the family enterprise Seisenbacher that can look back on 90 years of experience and is known the world over for its interior solutions for rolling stock. Maria Traunmüller is in charge of design development for Seisenbacher at moodley industrial design and by way of strategic design she assumes responsibility for the world of the future. |

Hollenegg Design Talks 2020

Two days dedicated to the exchange about the cooperation of design and business

September 22 and 23, 2020
Schloss Hollenegg for Design

For tickets click here.

Free admission for CIS Full and Premium members, members of Holzcluster Steiermark and designaustria, WE ISRAUM, Designforum Tirol and Schloss Hollenegg for Design.