To be or not to be – with the rise of AI tools for text, image, and video creation, the creative industry is literally turning upside down. The “New Digital Creatives” talk about democratization and “Augmented Creativity,” the “naturally creative” speak of hallucination and illusion.

When concepts, images, storyboards, and reels are created by AI in seconds, it is highly efficient work – but what is the share of one’s own creative contribution to the overall work? How easy is it to draw from humanity’s digital art treasure with a simple prompt instruction – what is new about it and should it be valued and remunerated accordingly?

Experts from the fields of business strategy and visualization, as well as graphic design and exhibition design, will comment on this and provide practical examples from their creative everyday life.

Programme

• 18.00 – 18.15: Welcome & introduction
• 18.15 – 18.30: Keynote “The New Digital Creative,” Reinhard Gussmagg, Artist & Graphic Facilitator, GUSSMAGG-art
  18.30 – 18.45: Keynote “Naturally Creative,” Stefanie Schöffmann, Founder & CEO, look! design agency
  18.45 – 20.00: Open discussion with active audience participation
  20.00 – 21.00: Networking

Panel Host

Markus Tröscher, Founder, Artificial Intelligence Inspiration Community

We look forward to active audience participation in the form of discussion contributions and comments.

Please note that the panel discussion will be held in German.

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