odrowaz - Bettina Reichl

odrowaz is …
… Bettina Reichl, born in Graz in 1964; since 1987 independent fashion designer (studied at the Fashion School Hetzendorf in Vienna); 1990 founded Design Co; 2001 founded the label odrowaz; since 2002 show room and platform for fashion: Pell Mell together with Karin Wintschner-Zinganel and co-organizer of the design festival assembly in Graz.

odrowaz says …
‘My work centres on experimental patterns.”

odrowaz designs …
… fashion which caresses the skin. Her collection is based on geometrical patterns produced in jersey or knitting material, which perfectly adjust to the female body. odrowaz enchants customers with overalls or hooded shirts in zigzag pastel colours or plain autumn fashion, which appears functional and sexy at the same time.

odrowaz is available at …
GIRL & MEN SHOP PELL MELL; Mandelstraße 4, A-8010 GRAZ
T +43  699 17256816 (Bettina Reichl)
E b.reichl@vpz.at
www.pellmell.at
www.assembly.at
www.crossingculture.at