Music Camp

11 November 2011 | all day
Hotel Weitzer, Grieskai 12-16

Registration deadline: 7 November
Registration: office{at)cis.at

Music Camp Graz is organized by Creative Industries Styria and will take place at Hotel Weitzer on 11 November and is a side-event to styrianstylez Festival.
This year's focus is on the topics music video, music TV, sound design and networking. The one-day program offers numerous lectures and afternoon workshops on the music industry and the influence of technological changes of recent years. Afterwards a networking panel will discuss up-to-date topics with members of Austrian funding organizations and representatives of the music industry.

Music Video
Music videos are marketing tools and of high economic significance for local pop labels. In Graz and Styria local labels use music videos to present and spread their creative output beyond local markets. Technological changes of recent years have altered market structures. Enterprises have lost their supremacy to internet portals. The focus on on-demand services increases constantly, providing content to its consumers at any time. Musicians and their labels have to work in a new field of demand, creative output has to be produced at high speed and low cost.

Sound Design
The importance of this strategic link between music and brands increases rapidly in digital age. The physical product "music" fades into the background of the value chain, giving way to new market segments. Can sound design be a new field of income for musicians? Music Camp Graz tries to find answers to the question.

Networking
Public funding and lobbying of the pop music branch grows more and more important in Austria. Yet, public export-structures are still very low-rate . Music Camp Graz opens a discussion panel with representatives of public funding and music industry.

Programm:
Morning | Music TV in the course of time
09.30   Breakfast | Registration
10.00   Welcoming | Introduction
10.15   goTV | Music TV in Austria (Gottfried Schinagl, Musical editorial staff goTV, Vienna)
10.45   They shoot Music Don't They: Music Video | Geoblog, Vienna (Matthias Leihs | Simon Brugner, Founder TSMDT, Vienna)
11.15   Tape TV: Music Internet TV, Berlin (Fabian Heuser, PR Manager Tape TV, Berlin)

12.30   Lunch

Afternoon Workshops | two groups
13.30 - 16.30  Music Video (Kai Sehr, director)
                          Sound Design ( Max Kickinger, composer, brand consultant)

17.00   Networking | Information Panel
             Harry Fuchs | CEO Austrian Music Fund
             Rainer Praschak | Consultant, MICA
             Tatjana Domany | Austrian Music Ambassador  Network
             Alexander Hirschenhauser | VTMÖ, Interest group of Indie Labels Austria
Presentation: Chris Riebenbauer

18.00   Curfew

Registration: office(at)cis.at
Course fee: EUR 15,-